Hi.

I'm David, but you can call me Puma.

I'm a Creative Director & Designer with 15 years of experience creating ideas, building brands, and crafting campaigns for some of the world's most recognized companies. Born in Bogotá, Colombia, I studied Graphic Design at Unitec and have built my career around one belief: exceptional ideas deserve exceptional execution.

I currently live in Mexico, where I collaborate with both local and international brands. Throughout my career, I've worked across Colombia and Mexico, helping shape brands through creative direction, visual identity systems, branding, packaging, and integrated campaigns.

I've had the opportunity to work at agencies including Goma, Gran Comunicaciones, Sancho BBDO, MullenLowe SSP3, Fantástica, DAVID, Monks, and Ogilvy Mexico, where I've led creative work for some of the country's most important brands.

I believe simplicity is the highest form of sophistication, but never at the expense of craft. I'm obsessed with details because I know they're what separates good work from unforgettable work.

To me, creativity isn't just a profession—it's a lifelong pursuit of learning, refining, and raising the standard of everything I create.

Awards & Recognitions.

DAVID THE AGENCY. GLOBAL CREATIVE COUNCIL.

2024

Cerveza Aguila. UNOFFICIAL GOALS. #1 Ranked Globally.

2021

Cerveza Corona. PLASTIC PROSTHESIS. #3 Ranked Globally.

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THE ONE SHOW 2024.

Second Best Art Director in Colombia.

Seventh Best Art Director in Latin America.

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CERVEZA AGUILA. UNOFFICIAL GOALS.

Silver. Commerce.

Bronze. Events / In-Person.

Merit. Experiential / In-Person Events.

Merit. Experiential & Installations / Experiential Immersive.

Merit. Commerce.

Merit. Innovation / Use of Media in Out of Home.

Merit. Commerce.

Merit. Innovation / Use of Media in Experiential & Immersive.

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CERVEZA POKER. PROMOS DE BARRIO.

Silver. Utility.

Bronze. B2B Communications.

Bronze. Technology as a Creative Tool.

Merit. B2B Communications.

Merit. Commerce.

Merit. Digital & Online / Websites & Mobile.

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YOUNG LIONS COMPETITION.

BBC. Gold. Digital. 2021.

Alpina. Shortlist. PR. 2021.

Colombiana. Shortlist. Design. 2016.

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YOUNG GOLDS.

PNUD. Shortlist. Young Golds Digital, 2020

Corpovisionarios. Gold. Young Golds Print, 2015.

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CANNES LIONS.

CERVEZA AGUILA. UNOFFICIAL GOALS.

Bronze. Classic: Outdoor Lions. 2023.

Shortlist. Engagement: Direct Lions. 2023.

Shortlist. Experience: Brand Experience & Activations Lions. 2023.

Shortlist. Experience: Brand Experience & Activations Lions. 2023.

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CERVEZA POKER. PROMOS DE BARRIO.

Shortlist. Experience: Creative Commerce Lions. 2023.

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BUDWEISER. WHTSSP RECORDS.

Bronze. Radio & Audio. 2022.

Bronze. Mobile. 2022.

Shortlist. Entertainment lions for music. 2022.

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*ABUSER DISCLAIMER FOLLOW UP.

Shortlist. Radio 2020.

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CLIO AWARDS.

CERVEZA AGUILA. UNOFFICIAL GOALS.

Gold. Experience / Activation events. 2024.

Silver. Branded entertainment & content experience / Activation. 2024.

Silver. Experience / Activation special build. 2024.

Silver. Out of home ambient. 2024.

Silver. Interactive / Experiential. 2024.

Bronze. Media / Experience activation. 2024.

Bronze. Media / Out of home. 2024.

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CERVEZA POKER. PROMOS DE BARRIO.

Silver. Creative Commerce acquisition & retention- 2024

Bronze. Creative business transformation operations. 2024.

Bronze. Digital / Mobile website. 2024.

Shortlist. Creative commerce specific target audience. 2024.

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BUDWEISER. WHTSSP RECORDS.

Silver. Audio. 2023.

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LONDON INTERNATIONAL AWARDS.

CERVEZA POKER. PROMOS DE BARRIO.

Gold. Creativity In Business to Business. 2023.

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BUDWEISER. WHTSPP RECORDS.

Shortlist. Radio & Audio. 2022.

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EFFIE LATAM.

CERVEZA AGUILA. UNOFFICIAL GOALS.

Gold. Promotional Marketing. 2023.

Shortlist. Media Idea. 2023.

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BUDWEISER. WHTSPP RECORDS.

Silver. Great media idea. 2022.

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AVIATUR. TIQUETES QUE VUELAN.

Shortlist. Special categories. Programmatic. 2019.

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LIGA CONTRA EL CANCER. RASCATEST.

Bronze. Health Care single market products and services. 2018.

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EFFIE COLOMBIA.

CERVEZA POKER. FRIEND YEARS THEORY.

Gold. Youth Marketing. 2023

Shortlist. Alcoholic Beverages. 2023.

Shortlist. Renaissance. 2023.

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CERVEZA POKER. PROMOS DE BARRIO.

Bronze. Low Budget. 2023.

Shortlist. Omnichannel Shopper Solution. 2023.

Shortlist. Performance Marketing. 2023.

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BUDWEISER. WHTSPP RECORDS.

Silver. Engaged community. 2023.

Bronze. Influencer marketing. 2023.

Shortlist. Gran idea de medios. 2023.

Gold. Great media idea. 2022.

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BON YURT. #DILOCONBONYURT

Bronze. Best media idea. 2022.

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CREATIVE X AWARDS.

BUDWEISER. WHTSPP RECORDS.

Grand Prix. The best idea. 2022.

Gold. Entertainment & Branded content. 2022.

Gold. Media. 2022.

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EL OJO DE IBEROAMÉRICA.

BUDWEISER. WHTSPP RECORDS.

Best local idea. 2022.

Silver. Digital & Social. 2022.

Silver. Social platforms Influencers. 2022.

Bronze. Experience on social media platforms. 2022.

Bronze. Radio & Audio. Unconventional use of platforms of audio. 2022.

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*ABUSER DISCLAIMER FOLLOW UP.

Gold. Radio. 2020.

Shortlist. Best local idea. 2020.

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FESTIVAL EL DORADO.

CERVEZA AGUILA. UNOFFICIAL GOALS.

Grand Prix. Entertainment For Sports. 2023.

Grand Prix. Brand Experience & Activation. 2023.

Gold. Entertainment For Sports. 2023.

Gold. Outdoor. 2023.

Gold. Outdoor. 2023.

Gold. Outdoor. 2023.

Silver. Media. 2023.

Silver. Media. 2023.

Silver. Direct. 2023.

Silver. Creative Commerce. 2023.

Silver. Brand Experience & Activation. 2023.

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CERVEZA POKER. PROMOS DE BARRIO.

Grand Prix. Creative Commerce. 2023.

Grand Prix. Business Transformation. 2023.

Gold. Digital & Mobile. 2023.

Gold. Direct. 2023.

Gold. Media. 2023.

Gold. Brand Experience & Activation. 2023.

Silver. Creative Commerce. 2023.

Bronze. Brand Experience & Activation. 2023.

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BUDWEISER. WHTSSP RECORDS.

Grand Prix. Influencer & Social media. 2022.

Gold.Radio. 2022.

Gold.Music. 2022.

Gold.Media. 2022.

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FRIEND YEARS THEORY. CERVEZA POKER.

Shortlist. Film. 2022.

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BON YURT. LOVE SPOTS.

Bronze. Outdoor. 2022

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AGUA MANANTlAL. DETENTE.

Silver. Design. Editorial design. 2021.

Silver. Press. Illustration. 2021..

Bronze. Design. Best Art Direction. 2021.

Shortlist. Direct. Health. 2021.

Shortlist. Design. Health. 2021.

Shortlist. Design. Illustration. 2021.

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#DILOCONBONYURT

Shortlist. Social&Influencer. 2021.

Shortlist. Brand Experience & Activation. 2021.

Shortlist. Outdoor. 2021.

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BUDWEISER. LATIN FIXTURE.

Bronze. Press. 2021.

Bronze. Sport. 2021.

Shortlist. Press. 2021.

Shortlist. Press. 2021.

Shortlist. Press. 2021.

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VIRGIN. GOOD VIBES CEREAL.

Bronze. Design. Packaging design. 2021.

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BURGER KING. CROWNS AND TIARAS.

Shortlist. Film. 2021.

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FIAP.

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MANANTIAL. DETENTE.

Bronze. Photography. 2021.

Bronze. Illustration. 2021.

Shortlist. Press. Non alcoholic beverages. 2021.

Shortlist. Branded content. 2021.

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FIP.

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TREN DE LA NUTRICIÓN. NESTLÉ.

Grand Prix. Kids marketing promotions for children, promotions with toys and games. 2013.

TEMPORADA DE VERANO. HELM BANK.

Gold. Product actions, banking and financial services. 2013.

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PUBLICATIONS.

LÜZER'S ARCHIVE.

CROWNS AND TIARAS. BURGER KING.

Lürzer's Archive. Int’l Archive Vol. 1 + 2/21.

OUR - ESSENCE. PILSENER.

Lürzer's Archive. Int’l Archive Vol. 5 + 6/20.

ANUARIO DE LA PUBLICIDAD COLOMBIANA 2013.

(Página 216 - 217).

BEST ADS.

Touristock. Viajes éxito 2017.

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